Squarespace: Adding a New Page

Expand Your Website with Professional, SEO-Optimised Pages

Welcome to your comprehensive guide on adding new pages to your Squarespace website! One of Squarespace's greatest strengths is how simple it makes expanding your website with new content whilst maintaining professional design consistency and SEO best practices. Whether you're adding a new service page, creating a portfolio section, or building out your site structure, Squarespace's intuitive page creation system ensures every new page looks polished and performs well in search engines. In this guide, we'll walk you through everything from planning your new page to optimising it for maximum impact and discoverability.

Why Adding New Pages Strategically Grows Your Business

Every new page you add to your website is an opportunity to attract more customers, showcase additional services, and improve your search engine visibility. When you create well-optimised pages that address specific customer needs or highlight particular aspects of your business, you're essentially opening new doorways for potential customers to discover you online. Each page can target different keywords, serve different customer segments, and provide focused information that helps visitors understand exactly how you can help them.

The strategic benefits are significant:

• Each new page creates additional opportunities to rank in search engines

• Focused pages convert better than trying to cover everything on one page

• Organised site structure builds trust and professionalism

• Specific landing pages can be used for targeted marketing campaigns

• Comprehensive content demonstrates expertise and authority in your field

Squarespace's Page Creation Advantages

Before diving into the step-by-step process, it's important to understand why Squarespace excels at page creation:

Template Consistency: Every new page automatically inherits your site's professional design, ensuring visual consistency without any design work required.

Built-in SEO Structure: New pages are automatically optimised for search engines with clean URLs, proper heading structures, and mobile responsiveness.

Flexible Content Blocks: Squarespace's content block system makes it easy to create rich, engaging pages with text, images, videos, and interactive elements.

Navigation Integration: New pages can be seamlessly integrated into your site's navigation structure, making them easy for visitors to find.

Mobile Optimisation: All new pages automatically work perfectly on mobile devices, ensuring accessibility for all visitors.

Planning Your New Page Strategy

Identifying Page Opportunities

Service Expansion Pages: Create dedicated pages for specific services or specialisations:

• Emergency Plumbing Services" (separate from general plumbing)

• Wedding Photography Packages" (distinct from general photography)

• Small Business Accounting" (focused on a specific market segment)

Geographic Pages: If you serve multiple areas, create location-specific pages:

• "Web Design Services in Manchester"

• "Plumbing Services in Leeds"

• "Catering for Birmingham Events"

Content and Resource Pages: Provide valuable information that attracts and educates visitors:

• "Complete Guide to Website Maintenance"

• "How to Choose the Right Accountant"

• "Wedding Planning Timeline and Checklist"

Portfolio and Case Study Pages: Showcase your work and success stories:

• "Recent Website Projects"

• "Client Success Stories"

• "Before and After Gallery"

Content Planning Framework

Define Your Page Purpose:

• What specific goal does this page serve?

• What action do you want visitors to take?

• How does it fit into your overall site strategy?

Identify Your Target Audience:

• Who specifically is this page for?

• What questions or concerns do they have?

• What information do they need to make a decision?

Plan Your Content Structure:

• What key points need to be covered?

• What images or media will enhance the content?

• How will you guide visitors to take action?

Step-by-Step Guide to Adding New Pages

Step 1: Accessing Page Creation

Navigate to Pages Panel:

1. In your Squarespace dashboard, click on Pages in the left sidebar

2. This shows your current site structure and navigation

Start Creating Your New Page:

3. Click the **+** icon to add a new page

4. You'll see several page type options

Step 2: Choosing Your Page Type

Select the Right Page Template:

Blank Page:

• Most flexible option for custom content

• Best for: Service pages, about pages, custom content

• Gives you complete control over layout and content

Layout Page:

• Pre-designed layouts for specific purposes

• Best for: Contact pages, team pages, portfolio layouts

• Includes optimised structures for common page types

Scheduling Page:

• Pre-designed option for all types of bookings

• Best for: Appointments

• Includes optimised structures to take bookings

Blog Page:

• For blog or news sections

• Best for: Company news, industry insights, regular content updates

  Includes built-in blog functionality and organisation

Store Page:

• For e-commerce functionality

• Best for: Online stores, service packages, downloadable products

• Integrates with Squarespace Commerce features

Portfolio Page:

• For showcasing visual content

• Best for: Portfolio work, event photos, product galleries

• Optimised for image display and navigation

Step 3: Basic Page Configuration

Set Up Page Basics:

Lets use the blank page to keep things simple. Click on the gear icon next to the New Page. In General

1. Page Title: Enter a descriptive title for your page

• This appears in navigation and browser tabs

• Keep it clear and keyword-rich

• Example: "Emergency Plumbing Services Manchester"

2. Navigation Title: This is the pages title in the navigation menu

• This will appear in navigation and browser tabs

• Keep it clear and keyword-rich

• Keep it aligned with the other pages titles so it flows

3. URL Slug: Customise your page URL

• Squarespace may auto-generates this from your title

• Edit to make it shorter and more SEO-friendly

• Example: `/emergency-plumbing-manchester`

Configure Navigation Settings:

This allows you to control how the page appears with the other pages on your site by showing or hiding. We recommend you do not change the defaults of that page type without a good reason to do so.

Step 4: SEO Optimisation Setup

Configure Page SEO Settings:

1. Click on the gear icon > SEO for your new page

2. SEO Title: Create a search engine optimised title

• Include primary keywords

• Keep under 60 characters

• Make it compelling for search results

• Example: "24/7 Emergency Plumbing Manchester | Fast Response | Smith Plumbing"

Description: Write a compelling description for search results

• Summarise what the page offers

• Include relevant keywords naturally

• Keep between 150-160 characters

• Include a call to action

• Example: "Need emergency plumbing in Manchester? Our certified plumbers provide 24/7 service with 30-minute response times. Call now for immediate help."

Set Up Social Sharing:

4. Social Sharing Image: Upload an image for social media sharing

• Use 1200x630 pixels for optimal display

• Include your branding or relevant imagery

• This appears when people share your page on social media

Step 5: Content Creation and Structure

Add Your Main Content:

Go to your new page and double click on the page and Add Section will appear.

Click on it and you will be presented with a long list of pre built section types to add. Pick the one that closely meets your needs. If you can find one then start with a blank section - however Squarespace pages are optimised so if you can use a pre-built section as a base.

Once you have the section lets add the content:

1. Headline: Create a compelling heading

• Should match or complement your page title

• Include primary keywords naturally

• Make it benefit-focused for visitors

2. Introduction: Write an engaging opening paragraph

• Clearly state what the page offers

• Address visitor needs or concerns

• Set expectations for what they'll learn

  
  

Structure Your Content with Headings:

3. Use Proper Heading Structure:

• Heading 1 (H1): Main page title (automatically created)

• Heading 2 (H2): Major section headings

• Heading 3 (H3): Subsection headings

• Heading 4 (H4): Minor subsections if needed

4. Example Structure for Service Page:

• H1: Emergency Plumbing Services Manchester

• H2: Our Emergency Services

• H3: Burst Pipe Repairs

• H3: Boiler Breakdowns

• H3: Blocked Drains

• H2: Why Choose Our Emergency Service

• H2: Service Areas

• H2: Contact Us for Emergency Help

Step 6: Adding Visual Content

Insert Relevant Images:

You can add the image from the Section list as above or when in the page in the by clicking + ADD BLOCK which gives you the options below:

Use high quality and relevant images as much as you can.

Optimise Alt Text: This is important for site optimisation as it describes briefly what the image shows which search engines use. To edit it double click on the image and add in the text.

• Keep it short (150-200 characters)

• Use keywords if you can

• Write in real sentences

More detail here on Adding Alt Text to Images.

If you want to add videos please see our guide here.

To understand how to best place calls to action on your pages please see our guide here.

Step 7: Advanced Page Features

Add Location Information (For Local Businesses):

• Embed Maps:** Add location maps using the Map block

• Include Address Information:** Full address with postcode

• Add Directions:** From major landmarks or transport links

• Service Area Information:** Clearly state areas you cover

Include Testimonials and Social Proof:

• Add Customer Reviews: Use quote blocks for testimonials

• Include Photos: Customer photos or project images

• Add Credentials:** Certifications, awards, or professional memberships

Create FAQ Sections:

• Address Common Questions: Anticipate visitor concerns

• Use Clear Structure: Question and answer format

• Include Keywords: Natural integration of search terms

Content Strategy for High-Performing Pages

Writing Compelling Page Content

Lead with Benefits: Start each section by explaining how it benefits the visitor

• "Our 24/7 emergency service means you never have to wait until morning for urgent repairs"

• "Our fixed-price quotes eliminate surprise costs and hidden fees"

• "Our certified team has 15+ years of experience handling complex emergencies"

Use Specific, Concrete Language: Replace vague statements with specific details

• Vague: "Fast service"

• Specific: "Average 30-minute response time for emergency calls"

• Vague: "Experienced team"

• Specific: "15+ years of experience, Gas Safe certified engineers"

Include Local References: For location-based pages, mention local landmarks and areas

• "Serving Manchester city centre, Salford, and surrounding areas"

• "Located just 5 minutes from Manchester Piccadilly station"

• "Proud sponsors of the annual Manchester Food Festival"

SEO Content Optimisation

Keyword Integration: Include relevant keywords naturally throughout your conten

• Primary keyword:Use in H1, first paragraph, and 2-3 times throughout

• Secondary keywords: Include related terms and variations

• Long-tail keywords: Address specific questions and scenarios

Content Depth and Value: Create comprehensive content that thoroughly addresses the topic

• Minimum 300 words for basic pages

• 500+ words for important service or product pages

• 1000+ words for comprehensive guides or resource pages

Internal Linking Strategy: Link to other relevant pages on your site\

• Related services or products

• Blog posts that provide additional information

• Contact or booking pages for next steps

Mobile Optimisation and User Experience

Ensuring Mobile-Friendly Design

Preview on Mobile:

• Use Mobile Preview: Check how your page looks on mobile devices

• Test Navigation: Ensure menus and buttons work well on touch screens

• Check Readability: Verify text is large enough and properly spaced

Optimise for Mobile Users:

• Shorter Paragraphs: Break up text for easier mobile reading

• Larger Buttons: Ensure CTAs are easily tappable

• Simplified Navigation: Streamline mobile menu structure

Page Loading Speed Optimisation

Image Optimisation:

• Compress Images: Use appropriate file sizes for web display

• Choose Right Formats: JPEG for photos, PNG for graphics

• Lazy Loading: Squarespace automatically implements this

Content Structure:

• Progressive Disclosure: Use expandable sections for long content

• Strategic Media Placement: Don't overload pages with too many large files

• Clean Code: Squarespace handles this automatically

Testing and Quality Assurance

Pre-Launch Checklist

Content Review:

• Proofread All Text: Check for spelling, grammar, and clarity

• Verify Links: Ensure all internal and external links work correctly

• Test Forms: Submit test enquiries to verify functionality

• Check Images: Confirm all images load properly and have alt text

SEO Verification:

• Review SEO Settings: Confirm title, description, and URL are optimised

• Check Heading Structure: Ensure proper H1, H2, H3 hierarchy

• Verify Keywords: Confirm natural integration of target terms

• Test Social Sharing: Preview how the page appears on social media

Technical Testing:

• Cross-Browser Testing: Check appearance in different browsers

• Mobile Responsiveness: Test on various mobile devices

• Loading Speed: Verify page loads quickly

• Navigation Integration: Confirm page appears correctly in site navigation

Post-Launch Monitoring

Analytics Setup:

• Monitor Page Views: Track visitor engagement with your new page

• Check Bounce Rate: Ensure visitors are engaging with your content

• Track Conversions: Monitor form submissions or other desired actions

• Review Search Performance: See how the page performs in search results

Continuous Improvement:

• Regular Content Updates: Keep information current and relevant

• A/B Testing: Try different headlines, CTAs, or content approaches

• User Feedback: Pay attention to questions or comments about the page

• Performance Optimisation: Make improvements based on analytics data

Advanced Page Strategies

Creating Page Series and Clusters

Topic Clusters: Create groups of related pages that link to each other

• Main Service Page: "Plumbing Services"

• Specific Service Pages: "Emergency Plumbing", "Boiler Installation", "Bathroom Plumbing"

• Supporting Content: "Plumbing Maintenance Tips", "Common Plumbing Problems"

Geographic Clusters: For businesses serving multiple areas

• Main Location Page: "Our Locations"

• Specific Area Pages: "Manchester Services", "Leeds Services", "Birmingham Services"

• Local Content: Area-specific tips, local partnerships, community involvement

Seasonal and Campaign Pages

Temporary Campaign Pages: Create pages for specific promotions or events

• "Summer Air Conditioning Special"

• "New Year Website Refresh Offer"

• "Christmas Catering Packages"

Event-Specific Pages: For businesses that participate in events

• "Trade Show Demonstrations"

• "Wedding Fair Packages"

• "Conference Speaking Topics"

Troubleshooting Common Issues

Problem: Page Not Appearing in Navigation

• Check navigation settings in page configuration

• Verify the page is published, not in draft mode

• Ensure navigation isn't set to "Don't Display"

• Check if navigation menu is full (some templates have limits)

Problem: Poor Search Engine Performance

• Review and improve SEO title and meta description

• Add more comprehensive, valuable content

• Improve internal linking from other pages

• Ensure page addresses specific user needs or questions

Problem: Low Conversion Rates

• Strengthen calls-to-action with more compelling language

• Add trust signals like testimonials or certifications

• Simplify the conversion process (fewer form fields, clearer next steps)

• Improve page loading speed and mobile experience

Problem: High Bounce Rate

• Improve page loading speed

• Make content more engaging and scannable

• Add relevant internal links to keep visitors on your site

• Ensure content matches what visitors expect from your page title

Integration with Overall Site Strategy

Maintaining Site Coherence

Design Consistency:

• Use your template's built-in styling for consistent appearance

• Maintain similar content structure across related pages

• Use consistent terminology and branding throughout

Navigation Logic:

• Organise pages in logical groups and hierarchies

• Use clear, descriptive navigation labels

• Consider user journey and how pages connect to each other

Content Strategy Alignment:

• Ensure new pages support your overall business goals

• Create content that complements existing pages rather than competing

• Plan how new pages fit into your content marketing strategy

Cross-Page Optimisation

Internal Linking Strategy:

• Link related pages together to improve SEO and user experience

• Create clear pathways for visitors to find relevant information

• Use descriptive anchor text that includes relevant keywords

Conversion Funnel Integration:

• Plan how new pages fit into your customer journey

  Create logical progression from awareness to action

• Ensure each page has appropriate next steps for visitors

Key Takeaways for Successful Page Creation

Plan Before You Build: Take time to define the purpose, audience, and goals for each new page before you start creating content.

Focus on User Value: Every page should provide genuine value to visitors, whether that's information, solutions, or clear next steps.

Optimise for Search: Use Squarespace's built-in SEO tools to ensure your pages can be found by people searching for your services.

Mobile-First Thinking: Always consider how your page will work on mobile devices, as most visitors will view it on smartphones.

Test and Improve: Launch your page and then monitor its performance, making improvements based on real user behaviour and feedback.

Maintain Consistency: Ensure new pages fit seamlessly into your existing site structure and maintain your professional brand image.

We're confident that with Squarespace's excellent page creation tools and these strategic approaches, you'll be able to expand your website with pages that not only look professional but also drive real business results. Each new page becomes a powerful tool for attracting customers, showcasing your expertise, and growing your online presence.

Additional Resources

Squarespace Help Centre

Keep creating valuable, well-optimised pages that serve your audience and grow your business – each new page is an opportunity to attract and convert more customers!