Wix: Focusing on Local SEO

Making Local SEO Simple and Effective

Welcome to your guide on focusing on local SEO for your Wix website! If your business serves a specific geographic area, local SEO is crucial for attracting nearby customers. In this guide, we'll walk you through optimising your site for local search in a way that's easy to understand, even if you're not a technical expert. Getting your local SEO right can help you stand out in your community and bring more customers to your door.

Why Local SEO Matters for Your Business

Local SEO helps customers in your area find you when they need your services. When someone searches "dentist near me" or "plumber in Manchester", you want to appear in those results. The numbers speak for themselves:

• 76% of local searches lead to visits within 24 hours

• 28% result in actual purchases

• 46% of all Google searches are looking for local information

The Three Pillars of Local SEO Success

1. Consistency (Your Business Details)

Your Name, Address, Phone (NAP) must be identical everywhere online:

• Right: "Smith & Sons Plumbing, 123 High Street, Leeds LS1 2AB, 0113 123 4567"

• Wrong: Mixing "St" and "Street", different phone formats, or abbreviated names

2. Relevance (Location-Based Content)

Include your location naturally in your content:

• "Emergency plumber serving Leeds and surrounding areas"

• "Family dentist in the heart of Birmingham city centre"

• "Award-winning restaurant just 5 minutes from Manchester Piccadilly"

3. Proximity (Local Connections)

Show you're part of the community:

• Mention local landmarks: "Located opposite the Town Hall"

• Reference local events: "Proud sponsors of the annual Food Festival"

• Create local content: "Best coffee shops near our office"

  
  

Quick Wins You Can Implement Today

Google Business Profile: Claim it, complete it, keep it updated Website Footer: Include your full address and phone number Service Pages: Mention specific areas you serve Blog Content: Write about local topics, events, or community involvement Customer Reviews: Encourage happy customers to leave Google reviews

Local SEO isn't complicated—it's about being systematic with the basics and showing search engines you're genuinely connected to your local area.

Step-by-Step Guide to Local SEO

Here's how you can easily boost your local SEO on your Wix site. Just follow these

simple steps, and you'll be a pro in no time!

Add Your Business Information:

From your Wix dashboard, go to Settings and then Business Info.

Fill in your business name, address, and phone number (NAP). This information should be consistent across the web.

Optimise for Local Keywords:

In your page content and SEO descriptions, include keywords that mention your city or region. For example, instead of "best coffee," use "best coffee in [Your City]."

You can edit these in the SEO basics section of each page in the Editor.

Then in SEO basics

Please read our guide to Wix Core SEO to help you understand what to put, why and where:

Connect to Google Business Profile:

Wix has integrations that can help you connect to Google Business Profile. Go to your Wix dashboard and on the left click the Marketing > Marketing Home. This takes you to the page where you can add or edit your Google Business Profile data.

Key Takeaways for Success

Keep it Simple: You don't need to be a tech wizard to make meaningful improvements to your site.

Be Consistent: Applying these practices regularly will help you build a stronger online presence over time.

Focus on Your Audience: Every change you make should be with your customers in mind.

We're confident that with these clear instructions, you'll be able to handle focusing on local SEO for your Wix website with ease. Keep up the great work, and get ready to welcome more local customers!