Wix: Adding a New Page

Making Page Creation Simple and Effective

Welcome to your guide on adding a new page to your Wix website! Expanding your site with new content is a great way to grow your online presence and provide more value to your visitors. In this guide, we'll walk you through the process of creating a new page in a way that's easy to understand, even if you're not a technical expert. Adding new pages helps you organise your content and guide your visitors through your site with ease.

Why Adding New Pages Strategically Grows Your Business

Every new page you add to your website is an opportunity to attract more customers, showcase additional services, and improve your search engine visibility. When you create well-optimised pages that address specific customer needs or highlight particular aspects of your business, you're essentially opening new doorways for potential customers to discover you online. Each page can target different keywords, serve different customer segments, and provide focused information that helps visitors understand exactly how you can help them.

The strategic benefits are significant:

• Each new page creates additional opportunities to rank in search engines

• Focused pages convert better than trying to cover everything on one page

• Organised site structure builds trust and professionalism

• Specific landing pages can be used for targeted marketing campaigns

Planning Your New Page Strategy

Identifying Page Opportunities

Service Expansion Pages: Create dedicated pages for specific services or specialisations:

• Emergency Plumbing Services" (separate from general plumbing)

• Wedding Photography Packages" (distinct from general photography)

• Small Business Accounting" (focused on a specific market segment)

Geographic Pages: If you serve multiple areas, create location-specific pages:

• "Web Design Services in Manchester"

• "Plumbing Services in Leeds"

• "Catering for Birmingham Events"

Content and Resource Pages: Provide valuable information that attracts and educates visitors:

• "Complete Guide to Website Maintenance"

• "How to Choose the Right Accountant"

• "Wedding Planning Timeline and Checklist"

Portfolio and Case Study Pages: Showcase your work and success stories:

• "Recent Website Projects"

• "Client Success Stories"

• "Before and After Gallery"

Content Planning Framework

Define Your Page Purpose:

• What specific goal does this page serve?

• What action do you want visitors to take?

• How does it fit into your overall site strategy?

Identify Your Target Audience:

• Who specifically is this page for?

• What questions or concerns do they have?

• What information do they need to make a decision?

Plan Your Content Structure:

• What key points need to be covered?

• What images or media will enhance the content?

• How will you guide visitors to take action?

Step-by-Step Guide to Adding a New Page

Here's how you can easily add a new page to your Wix site. Just follow these simple steps, and you'll be a pro in no time!

Open the Pages & Menu Panel:

From your Wix editor, click on Pages & Menu in the left sidebar. Click the + icon next to the section where you want to add the new page

(e.g., Main Navigation).

Choose a Page Type and Name It:

A menu will appear with different page types to choose from (e.g., Blank Page, Page Layouts, Blog). Select the type of page you want to create.

Enter a name for your new page in the page title field.

The template pages are a fantastic way to start off as they are well laid out. They will fit with your design and have the various SEO elements you need in place.

At the bottom are the more advanced page types that are generally transactional. If you want to add a Store or Bookings etc this is a great way to do it as it gives you a simple way to get going.

If you do not have a Blog we highly recommend you add one - your analysis will very likely have suggested it also. As Google and AI companies look to tell sites apart they look for authentic voices and proof which has a powerful effect on optimisation.

TIP: Be aware that adding the more advanced pages will require more information and decisions to complete so plan this time and read around each type before making a commitment - they can be a little tricky to undo.

More information on the advanced page types here.

Customise and Publish:

Click on your new page to start editing it.

Add content, images, and other elements as needed. When you are finished, click Publish in the top-right corner.

Key Takeaways for Success

Keep it Simple: You don't need to be a tech wizard to make meaningful improvements to your site.

Be Consistent: Applying these practices regularly will help you build a stronger online presence over time.

Focus on Your Audience: Every change you make should be with your customers in mind.

We're confident that with these clear instructions, you'll be able to handle adding new pages to your Wix website with ease. Keep up the great work, and remember that every new page is an opportunity to connect with your audience!