GoDaddy: Placing and Naming Calls to Action

Convert More Visitors into Customers with Strategic Call-to-Action Placement

Welcome to your comprehensive guide on creating and placing effective calls to action (CTAs) on your GoDaddy website! A call to action is simply a clear instruction that tells your website visitors exactly what you want them to do next – whether that's calling your business, booking an appointment, requesting a quote, or making a purchase. Think of CTAs as your website's friendly shop assistant, guiding customers toward the actions that benefit both them and your business. GoDaddy's website builder makes it easy to create compelling, professional CTAs that convert visitors into customers through strategic placement, compelling copy, and eye-catching design.

Understanding the Psychology of Effective CTAs

A well-crafted call to action works because it removes uncertainty and friction from the customer journey. When someone visits your website, they're often ready to take action but need clear guidance on how to proceed. Your CTAs serve as signposts that direct visitors toward the most valuable actions for your business whilst making it easy and appealing for them to take those steps. The most effective CTAs combine psychological triggers like urgency, value proposition, and social proof with practical elements like clear instructions and easy-to-find contact information.

What makes CTAs convert visitors into customers:

• Clear value proposition - visitors immediately understand what they'll get

• Reduced friction - the action is easy and straightforward to complete

• Strategic placement - CTAs appear when visitors are most ready to act

• Compelling language - words that motivate action rather than passive browsing

• Visual prominence - design that draws attention without being overwhelming

  
  

The difference between effective and ineffective CTAs:

• Effective: "Get Your Free Quote in 60 Seconds" vs Ineffective: "Click Here"

• Effective: "Book Your Consultation Today" vs Ineffective: "Contact Us"

• Effective: "Start Your Free Trial" vs Ineffective: "Learn More"

  
  

GoDaddy's CTA Advantages

GoDaddy's website builder provides several key advantages for creating high-converting calls to action:

Professional Button Designs: Pre-designed button styles that look professional and encourage clicks without requiring design expertise.

Mobile Optimisation: All CTAs automatically work perfectly on mobile devices, ensuring you don't lose conversions from smartphone visitors.

Integration Capabilities: Seamless connection with contact forms, booking systems, and e-commerce functionality.

A/B Testing Support: Easy ability to test different CTA versions to see which performs better.

Analytics Integration: Built-in tracking to measure which CTAs drive the most conversions and business results.

Customisation Flexibility: Full control over colours, text, size, and placement to match your brand and optimise performance.

Types of Calls to Action and Their Strategic Uses

Primary CTAs - Driving Your Main Business Goals

These are the most important actions you want visitors to take:

• "Book a Consultation" - Ideal for service businesses

• "Get a Free Quote" - Perfect for contractors and agencies

• "Shop Now" - Essential for online stores

• "Start Your Free Trial" - Best for software and subscriptions

  
  

Secondary CTAs - Building Engagement and Trust

These help nurture visitors who aren't ready for your primary call to action:

• "Download Our Free Guide" - Lead generation

• "Subscribe to Our Newsletter" - Ongoing engagement

• "Follow Us on Social Media" - Community building

• "Read Customer Reviews" - Trust building

  
  

Micro CTAs - Small Steps that Lead to Big Actions

These encourage lighter commitments that move visitors closer to conversion:

• "Learn More About Our Process" - Education

• "View Our Portfolio" - Showcasing your work

• "See Pricing Options" - Transparency

• "Contact Us for Questions" - Support

  
  

Step-by-Step Guide to Creating Effective CTAs on

GoDaddy

Step 1: Planning Your CTA Strategy

Identify Your Primary Goal:

Before creating any CTAs, determine your highest-value action:

• Service Businesses: Booking consultations or requesting quotes

• E-commerce: Making purchases or adding to cart

• Content Creators: Newsletter signups or downloads

• B2B Companies: Demo requests or whitepaper downloads

  
  

Map CTAs to the Customer Journey:

• Awareness Stage: Educational downloads, newsletter signups

• Consideration Stage: Free consultations, demos, case studies

• Decision Stage: Purchase buttons, booking forms, contact requests

  
  

Step 2: Adding Button CTAs in GoDaddy

GoDaddy does not allow you add individual buttons to a page as it can break the design template however you can edit the buttons on any section so the best approach is to find a section that meets your needs then edit the button.

1. In the Website Builder click the + on the page to Add Section

2. Pick the relevant section or edit the section you have. It is important you pick sections with and Action Button - you can check this by adding the section and clicking on the button. You should see a screen like below:

   
   

3. Ensure Show Action Button is toggled on

4. Edit Button Text: Write clear, action-oriented text

   • Good Examples: "Book Your Free Consultation", "Download the Guide", "Get Started Today"

   • Poor Examples: "Click Here", "Learn More", "Submit"

5. Button Link: Choose where the button goes:

   • Page: Link to a page on your site

   • External URL: Link to other websites or booking systems

   • Email: Open email client with your address

   • Phone: Click-to-call on mobile devices

   
   

Step 3: Strategic CTA Placement

Above the Fold Placement (top of the screen when the page loads)

Place your most important CTA where visitors see it immediately:

• Homepage hero section: Your primary business CTA

• Service pages: Action that matches the specific service

• About page: Contact or consultation CTAs

Throughout Page Content:

For longer content, insert CTAs where they feel helpful:

• After describing a problem: Offer solutions

• After explaining benefits: Provide next steps

• At the end of sections: Summarise and direct action

  
  

Capture attention before visitors leave:

• Footer CTAs: Newsletter signups, social media follows

• Sidebar CTAs: Related services or resources

• End of blog posts: Relevant next actions

  
  

Step 4: Creating Form-Based CTAs

Contact Form CTAs:

1. Add a Contact Form section to your page

2. Customise form fields to match your goals:

   • Name and Email: Essential for follow-up

   • Phone Number: Helpful for urgent enquiries

   • Service Interest: Qualify leads

   • Message: Allow specific questions

Form Optimisation:

3. Form Settings:

   • Confirmation Message: Thank users and set expectations

   • Email Notifications: Ensure submissions reach your inbox

   • Required Fields: Only require essential information

   • GDPR Compliance: Include privacy policy links if needed

Newsletter Signup CTAs:

4. Create newsletter signup forms with strong value:

   • Lead Magnets: "Download our free guide when you subscribe"

   • Exclusive Content: "Get insider tips delivered monthly"

   • Early Access: "Be the first to know about new products"

     
     

Step 5: E-commerce CTAs

Product Page CTAs:

For GoDaddy Online Store sites:

1. Primary CTA: "Add to Cart" or "Buy Now"

2. Secondary CTAs: "Add to Wishlist", "Share with Friends"

3. Trust Signals: "Free Shipping", "30-Day Returns", "Secure Checkout"

Cart and Checkout CTAs:

4. Cart Page: "Proceed to Checkout", "Continue Shopping"

5. Checkout Page: Clear, secure checkout steps

6. Post-Purchase: "Share Your Purchase", "Leave a Review"

   
   

Step 6: Advanced CTA Strategies

Pop-ups and Banners:

1. Go to Marketing or Site Settings (depending on your GoDaddy plan)

2. Create targeted pop-ups for:

   • New Visitors: Welcome offers or newsletter signups

   • Returning Visitors: Special promotions or updates

   • Exit Intent: Last-chance offers or content downloads

Social Integration CTAs:

3. Add Social Links: Encourage visitors to follow your business

4. Social Sharing: Enable share buttons on blog posts and key pages

5. Social Proof: Display testimonials and reviews near CTAs

Announcement Bar CTAs:

6. Use the site-wide announcement bar to promote:

   • Limited-Time Offers: "50% Off This Week - Shop Now"

   • New Product Launches: "New Collection Out Now - Explore"

   • Important Updates: "Free Shipping on All Orders - Learn More"

CTA Copy and Messaging That Works

Action-Oriented Language

Use Strong Action Verbs:

• Get, Download, Start, Book, Join, Discover, Unlock, Access

• Examples: "Get Your Free Quote", "Start Your Journey", "Unlock Exclusive Content"

  
  

Create Urgency (When Appropriate):

• "Book Your Consultation Today"

• "Download Now - Limited Time"

• "Join 1000+ Happy Customers"

  
  

Value-Focused Messaging

Benefits Over Features:

• Poor: "Submit Form"

• Better: "Get Your Custom Quote"

• Best: "Get Your Free, No-Obligation Quote in 24 Hours"

  
  

Address Customer Concerns:

• "Free Consultation - No Commitment Required"

• "Instant Download - No Spam, Ever"

• "Secure Checkout - Your Data is Protected"

  
  

Personalisation and Relevance

Match CTAs to Page Content:

• Blog about SEO: "Get Your Free SEO Audit"

• Service page about web design: "See Our Design Portfolio"

• About page: "Meet Our Team" or "Start Your Project"

  
  

Use Inclusive Language:

• "Join Our Community" instead of "Subscribe"

• "Get Your Guide" instead of "Download PDF"

• "Start Your Journey" instead of "Sign Up"

  
  

Measuring and Optimising CTA Performance

Analytics and Tracking

These can be tracked via the GoDaddy in built analytics here or via Google Analytics if you have integrated it - guide here

GoDaddy Analytics:

1. Use GoDaddy's analytics to track:

   • Contact form submissions

   • Button clicks (if tracking available in your plan)

   • Conversion rates from key pages

     
     

Google Analytics Integration:

2. Set up Goals or Events in Google Analytics to track:

   • Form submissions

   • Button clicks

   • Page visits after CTA clicks

   • E-commerce conversions

     
     

A/B Testing CTAs

Elements to Test:

• Button Text: "Get Quote" vs "Free Consultation"

• Button Colours: Contrasting vs brand colours

• Placement: Above the fold vs throughout content

• Size: Large vs medium buttons

• Messaging: Benefit-focused vs action-focused

Testing Process:

1. Choose One Element: Test one variable at a time

2. Set Testing Period: Run tests for at least 2–4 weeks

3. Monitor Results: Track click-through rates and conversions

4. Implement Winners: Apply successful variations site-wide

   
   

Industry-Specific CTA Strategies

Service-Based Businesses

Professional Services (Lawyers, Accountants, Consultants):

• Primary: "Schedule Your Free Consultation"

• Secondary: "Download Our Service Guide"

• Trust-Building: "Read Client Success Stories"

  
  

Health and Wellness (Doctors, Therapists, Fitness):

• Primary: "Book Your Appointment"

• Secondary: "Take Our Health Assessment"

• Educational: "Access Our Wellness Resources"

  
  

E-commerce

Fashion and Retail:

• Primary: "Shop the Collection"

• Secondary: "Join Our Style Community"

• Urgency: "Limited Stock - Order Now"

  
  

Food and Beverage:

• Primary: "Order Online"

• Secondary: "View Our Menu"

• Local: "Find Your Nearest Location"

  
  

Creative Professionals

Photographers and Artists:

• Primary: "Book Your Session"

• Secondary: "View Our Portfolio"

• Social: "Follow Our Latest Work"

  
  

Designers and Agencies:

• Primary: "Start Your Project"

• Secondary: "See Our Case Studies"

• Educational: "Download Our Design Guide"

  
  

Troubleshooting Common CTA Issues

Problem: Low Click-Through Rates

Possible Solutions:

• Make CTAs more prominent: Use contrasting colours and larger sizes

• Improve copy: Focus on benefits rather than features

• Test placement: Try different positions on the page

• Reduce friction: Simplify forms and steps

  
  

Problem: High Clicks, Low Conversions

Possible Solutions:

• Align expectations: Ensure CTA text matches the destination page

• Improve landing pages: Optimise the pages CTAs lead to

• Reduce form fields: Only ask for essential information

• Add trust signals: Include testimonials, security badges, guarantees

  
  

Problem: CTAs Not Visible on Mobile

Possible Solutions:

• Test mobile display: Preview on different devices

• Increase button size: Ensure tappable areas are big enough

• Improve contrast: Make CTAs stand out on small screens

• Simplify layout: Reduce clutter around CTAs

  
  

Advanced CTA Optimisation Techniques

Psychological Triggers

Social Proof:

• "Join 5,000+ Happy Customers"

• "Trusted by Leading Brands"

• "See Why Clients Choose Us"

  
  

Scarcity and Urgency:

• "Limited Spots Available"

• "Offer Ends Friday"

• "Only 3 Left in Stock"

  
  

Risk Reversal:

• "30-Day Money-Back Guarantee"

• "Free Trial - Cancel Anytime"

• "No Commitment Required"

  
  

Seasonal and Contextual CTAs

Holiday Promotions:

• "Christmas Sale - 40% Off Everything"

• "New Year, New Website - Get Started"

• "Summer Special - Book Now"

Industry Events:

• "Conference Special - Save 25%"

• "End of Financial Year - Act Now"

• "Back to School Offers"

  
  

Key Takeaways for CTA Success

Clarity is King: The most effective CTAs are crystal clear about what will happen when someone clicks. Avoid clever wordplay in favour of straightforward, benefit-focused language.

Design for Mobile: Most of your visitors will see your CTAs on mobile devices. Ensure buttons are large enough to tap easily and text is readable on small screens.

Test and Optimise: What works for one business might not work for another. Regularly test different CTA approaches and implement what works best for your audience.

Match Intent to Action: Align your CTAs with where visitors are in their customer journey. Don't ask for a sale when someone is just learning about your services.

Reduce Friction: Make it as easy as possible for people to take action. Minimise form fields, provide clear next steps, and remove any barriers to conversion.

Build Trust: Include trust signals like guarantees, testimonials, and security badges near your CTAs to increase confidence in taking action.

We're confident that with GoDaddy's powerful website builder and these strategic CTA techniques, you'll be able to create calls to action that not only look professional but also convert more visitors into customers. By placing CTAs strategically, writing compelling copy, and continuously testing and refining your approach, you'll build a website that guides visitors seamlessly from interest to action—helping your business grow.

Additional Resources

GoDaddy Help Centre

Keep optimising your calls to action and watch your website become a powerful customer conversion machine!