Squarespace: Preparing Your Content for Large Language Model (LLM) Search

Make Your Squarespace Website Discoverable in AI-Powered Search Results

Welcome to your comprehensive guide on optimising your Squarespace website for Large Language Model (LLM) search. With the rapid rise of AI tools like ChatGPT, Gemini, Claude, Perplexity, and other generative search platforms, users are increasingly discovering businesses through AI-driven summaries and conversational answers rather than traditional blue links. This means your Squarespace website now needs to be optimised not just for Google, but for how AI systems understand, summarise, and recommend your content. In this guide, you'll learn how to adapt your website content for visibility in AI-powered search engines and position your business for the future of search.

Understanding LLM Search and Why It Matters

Large Language Models (LLMs) such as ChatGPT, Gemini, Claude, and Perplexity are trained on massive amounts of text to understand and generate human-like language. When users ask them questions, these models summarise the web’s information to deliver clear, conversational answers.

The shift to AI-driven search means that instead of returning a list of links, users receive direct answers, often with a small number of cited sources. If your website is optimised for LLM comprehension, it’s far more likely to be referenced, linked, or summarised by these systems—driving visibility and brand awareness.

Key Benefits of Optimising for LLM Search

• Increased visibility in AI-generated answers

• Higher authority from AI citations and links

• Improved performance across both traditional and generative search engines

• Greater relevance for voice and chat-based queries

  
  

How LLMs Interpret Website Content

Unlike traditional search engines that rely heavily on keywords and backlinks, LLMs focus on clarity, structure, and semantic context. They “read” your website more like a human would—looking for intent, meaning, and topic coverage.

Factors LLMs Use to Understand Your Site

1. Clear topic hierarchy: Headings (H1, H2, H3) that outline subjects logically

2. Structured data: Schema markup that defines business type, services, and contact details

3. Consistent language: Clear, direct, factual phrasing

4. Authority and expertise: Verified credentials, testimonials, and linked references

5. Comprehensive coverage: Pages that fully explain a topic, not thin summaries

   
   

Example: LLM-Friendly vs. Traditional SEO Content

• Traditional SEO: “Affordable web design in Manchester | Fast & Professional”

• LLM-Optimised SEO: “We’re a Manchester-based web design agency helping local businesses create modern, mobile-friendly websites that convert visitors into customers.”

The second version provides context, clarity, and narrative—elements that LLMs prioritise.

Step-by-Step Guide to LLM Optimisation on Squarespace

Step 1: Review Your Website Content for Clarity

1. Go through each key page (Home, About, Services, Contact)

2. Simplify complex language and avoid jargon

3. Ensure each page clearly answers the “who, what, where, why” about your business

4. Use bullet points for lists and summaries—LLMs parse these effectively

Tip: Read your copy out loud. If it sounds conversational and natural, it’s LLM-friendly.

Step 2: Create “AI-Readable” Pages

LLMs reward well-structured, factual, and self-contained pages. Each key topic should have its own dedicated page.

1. One service per page: Don’t combine multiple topics into one long page.

2. Add FAQs: Use conversational questions and answers.

3. Use internal linking: Link related topics naturally (“Learn more about our local SEO services”).

4. Include clear headings: Make it easy for AI to summarise your sections.

   
   

Step 3: Add Author and Expertise Signals

LLMs favour content that demonstrates trust and human authorship.

1. Add an “About” page with:

   • Founder or author names

   • Credentials or years of experience

   • Testimonials or client examples

   • Links to reputable sources

2. Add author attribution for blog posts if relevant.

3. Include awards, certifications, or associations—LLMs use these as authority signals.

   
   

Step 4: Optimise Blog Content for AI Summaries

1. Start each post with a summary paragraph that clearly defines the topic.

2. Use headings to segment your content by subtopics.

3. Write naturally—avoid keyword stuffing.

4. Include concise, fact-based statements that can be directly quoted or summarised.

Example:

“According to a 2024 survey by the UK Web Design Association, 73% of small businesses updated their websites in response to AI search changes.”

LLMs prefer fact-based, attributed content with credible sources.

Step 5: Enhance E-A-T (Expertise, Authoritativeness, Trustworthiness)

E-A-T is critical for both Google and AI models.

• Add client testimonials with names and company details.

• Create a case studies page with measurable results.

• Ensure your contact and business address appear site-wide (footer, contact page).

• Use HTTPS and privacy-compliant forms.

  
  

Step 6: Optimise Metadata and Descriptions

1. Go to each page’s settings from the gear icon next to the page name then SEO

2. Write descriptive, factual meta titles and descriptions - more detail in our Core SEO guide.

   • Meta Title: “Web Design Agency in Manchester | Smith Creative”

   • Meta Description: “We build fast, mobile-friendly websites for Manchester businesses that want more leads and better Google rankings.”

3. Avoid salesy language—keep it informational and precise.

   
   

Step 7: Monitor Your AI Visibility

Since AI-driven search tools don’t have conventional ranking dashboards yet, use these methods to gauge visibility:

1. Ask LLMs (ChatGPT, Gemini, Perplexity) questions relevant to your business:

   • “Who are the top web design agencies in Manchester?”

   • “What is the best way to optimise a Squarespace site for SEO?”

   • See if your site or content type appears in citations or summaries.

2. Track referral traffic from AI platforms in Squarespace Analytics.

3. Monitor branded search volume using Google Search Console.

   
   

Advanced LLM Optimisation Techniques

Create “LLM-Attractive” Content Types

• Comprehensive guides: Step-by-step resources that answer full questions.

• FAQs and Q&A sections: These feed conversational models effectively.

• Data-driven posts: Include statistics and sources (LLMs prefer factual grounding).

• Glossaries: Define key terms in your industry—great for contextual learning.

  
  

Focus on Context and Coherence

LLMs use surrounding context to interpret meaning, so:

• Use consistent terminology (don’t switch between “SEO audit” and “website check-up”).

• Reinforce your key topics with supporting sentences and examples.

• Avoid isolated paragraphs that lack clarity.

  
  

Build Out Internal Links

LLMs rely on internal linking to understand how topics connect.

• Link related pages (“See our SEO Services for more”).

• Use descriptive anchor text (“SEO Services” rather than “Click here”).

  
  

Optimise for Conversational Queries

• Include natural language questions and answers:

  • “How much does web design cost in the UK?”

  • “What’s the difference between SEO and AI Search Optimisation?”

• These are the kinds of queries LLMs are trained on.

  
  

Troubleshooting LLM Visibility Challenges

Problem: Your Site Isn’t Appearing in AI Results

Solution:

• Ensure pages include clear, factual language and metadata

• Add structured data (schema)

• Build backlinks from trusted local sources

  
  

Problem: AI Summaries Misrepresent Your Content

Solution:

• Add clarifying sentences (“At Smith Creative, we provide…”)

• Use FAQs to restate facts explicitly

• Simplify complex explanations

  
  

Problem: Weak Authority Signals

Solution:

• Add client testimonials and media mentions

• Update “About” page with founder credentials

• Include trust badges, certifications, or case study metrics

  
  

Key Takeaways for LLM SEO Success

• Focus on clarity, completeness, and factual accuracy

• Structure pages with logical headings and internal links

• Add schema markup for business and service context

• Provide author bios and authority signals

• Create conversational, well-organised content that AI can summarise easily

  
  

Squarespace gives you an ideal foundation for AI and LLM optimisation: clean code, structured layouts, and straightforward editing tools. By following this guide, you’ll make your site discoverable not just to search engines, but to the next generation of AI-powered discovery systems shaping how customers find businesses online.

Additional Resources

Squarespace Help Centre