Shopify Guide: Adding Pages to Tell Your Story

1. Why More Pages Mean More Business

Welcome, savvy business owner, to another exciting step in enhancing your online presence! At goaimysite.com, we've been busy analysing your Shopify store, and our findings consistently highlight a fantastic opportunity for growth: adding more content pages. You might be wondering, why bother with extra pages when your products are already shining? Well, think of pages like 'About Us', 'Frequently Asked Questions (FAQ)', or even detailed 'Shipping & Returns' information as the bedrock of customer trust and engagement.

These aren't just filler; they're powerful tools. An 'About Us' page, for instance, lets your customers connect with the human story behind your brand, fostering loyalty. An FAQ section proactively answers common queries, saving you time and building confidence.

Crucially, each new, well-crafted page also acts as a beacon for search engines. By providing valuable, keyword-rich content, you're significantly boosting your store's Search Engine Optimisation (SEO), making it easier for potential customers to discover you through organic searches. Our goaimysite.com analysis specifically recommends this as a practical, impactful way to not only share vital information but also to solidify your brand's credibility and expand its digital footprint. Let's dive in and make your Shopify store even more robust and customer-friendly!

2. Pages in Shopify: The Building Blocks of Your Store

Understanding how Shopify handles pages is key to building a comprehensive and informative online store. Unlike dynamic content such as product listings or blog posts, pages are specifically designed for static content. Think of them as the foundational elements of your website – perfect for information that doesn't change frequently, like your 'About Us' story, 'Contact' details, or 'Shipping Policy'. Shopify makes creating and managing these essential pages incredibly straightforward. You'll find all the tools you need within the 'Online Store' section of your Shopify admin. From there, you can effortlessly add new pages, edit existing ones, and organise them to ensure a seamless browsing experience for your customers. It’s a simple, intuitive process designed to empower business owners like you.

3. Step-by-Step: Creating a New Page in Shopify

\Adding new pages to your Shopify store is a fantastic way to share more about your brand, products, or services. It's a straightforward process, and we're here to guide you through each step with ease and confidence.

Step 3.1: Navigate to the 'Pages' Section

First things first, let's get you to the right place in your Shopify admin. This is where all your store's pages live.

1. From your Shopify admin, go to Online Store > Pages.

Step 3.2: Add Your Page Title

Every great page starts with a clear and descriptive title. This helps your customers (and search engines!) understand what the page is about.

1. Click the Add page button.

2. In the Title field, enter a concise and relevant title for your new page. Think about what your customers will be searching for.

Step 3.3: Craft Your Content with the Rich Text Editor

Now for the exciting part – adding your page's content! Shopify's rich text editor makes it simple to add text, images, videos, and more, without needing any coding knowledge.

1. In the Content section, use the rich text editor to add your text, format it, insert images, or embed videos. Feel free to get creative!

Step 3.4: Optimise Your Search Engine Listing

Making your page discoverable on search engines like Google is crucial. This section allows you to control how your page appears in search results, helping more customers find you.

1. Scroll down to the Search engine listing section and click Edit website SEO.

2. Page title: This will usually be pre-filled from your page title, but you can adjust it for search engines if needed (keep it under 70 characters).

3. Meta Description: Write a compelling summary of your page (up to 320 characters) that encourages people to click.

4. URL and handle: This is the web address for your page. Shopify usually generates a good one, but you can customise it if you wish.

Step 3.5: Set Your Page's Visibility

Finally, decide when your page goes live. You have the option to publish it immediately or save it for later.

1. In the Visibility section, choose whether your page is Visible (published immediately) or Hidden (saved as a draft).

2. If you choose Visible, you can also set a specific Publish date if you want it to go live at a future time.

Once you're happy with everything, don't forget to click Save at the top right of the page! You've successfully created a new page – well done!

4. Quick Tips for Creating Effective Shopify Pages

Creating new pages on your Shopify store is a fantastic way to provide valuable information to your customers and enhance their shopping experience. To ensure your pages are as effective as possible, here are some actionable quick tips, presented with a supportive and practical tone, tailored for non-technical business owners.

1. Define a Clear Purpose for Each Page: Before you even start writing, ask yourself: "What is the main goal of this page?" Is it to inform about your shipping policies, showcase a new product collection, or tell your brand's story? Having a singular, clear purpose will guide your content and design choices, making the page more focused and impactful for your visitors.

2. Break Up Text with Headings and Images: Large blocks of text can be daunting. Make your pages easy to read and digest by using clear headings (like H2, H3) to break up different sections. Incorporate relevant, high-quality images or even short videos to illustrate points, add visual appeal, and give your readers' eyes a rest. This improves readability and engagement.

3. Include a Strong Call-to-Action (CTA): Every effective page should guide your visitor towards a next step. Whether it's "Shop Now," "Learn More," "Contact Us," or "Sign Up for Our Newsletter," ensure there's a clear, compelling call-to-action. Make your CTA button visually prominent and use action-oriented language to encourage interaction.

4. Optimise for Mobile Devices: A significant portion of online shopping happens on mobile phones. Always preview your new pages on a mobile device to ensure they look great and function perfectly. Responsive design is crucial for a seamless user experience, preventing frustration and encouraging conversions.

5. Link to Your Page from the Navigation Menu: Once your fantastic new page is live, make it easy for customers to find! Add a link to it in your main navigation menu, footer menu, or relevant collection pages. Good navigation is key to discoverability and helps customers explore your store effortlessly.

6. Use Internal Linking Strategically: Beyond the main navigation, weave in internal links within your page content to other relevant products, collections, or blog posts on your site. This not only helps customers discover more of your offerings but also aids in search engine optimisation (SEO) by creating a stronger site structure.

7. Proofread and Publish with Confidence: Before hitting publish, take a moment to carefully proofread your page for any typos, grammatical errors, or broken links. A polished, error-free page reflects professionalism and builds trust with your audience. Once you're confident, publish your page and celebrate your new content!

   
   

5. Troubleshooting Common Page Issues

Encountering a few snags when adding new pages to your Shopify store is perfectly normal. Don't fret; we're here to help you resolve these common queries and ensure your site looks fantastic!

"I've created a page, but it's not in my navigation menu"

This is a frequent query! Creating a page is the initial step; to make it visible, you must add it to your store's navigation. In your Shopify admin, go to Online Store > Navigation. Select the menu you wish to update (e.g., Main menu, Footer menu) and link your new page. This acts as a signpost, guiding customers to your content.

"My page formatting looks messy"

A messy page can be frustrating! This often occurs due to inconsistent use of headings, paragraphs, or copying content directly from external sources (like Word documents) which can import hidden formatting. Utilise Shopify's rich text editor tools for consistent styling. If you've pasted content, use the 'Clear formatting' option (often a 'Tx' icon) then reapply your desired styles. A little tidying makes a significant difference!

"I don't know what content to put on my About Us page"

Your 'About Us' page is a prime opportunity to connect with customers! Consider it your brand's story. What inspired goaimysite.com? What values are paramount? Share your journey, mission, and perhaps a friendly photo. Authenticity and engagement resonate with customers, allowing your unique personality to shine through.

6. Next Steps: Keep Building Your Store's Story

Well done! You've successfully added a new page to your Shopify store. This is a fantastic step towards making your online presence more comprehensive and user-friendly. Now that you're familiar with the process, why not consider what other valuable pages could benefit your customers? Perhaps a detailed 'Shipping & Returns' page to answer common queries, or an 'FAQ' section to address potential concerns. Regularly reviewing and updating your page content is also crucial. Your store is a living entity, and fresh, relevant information keeps your customers engaged and informed. Keep up the excellent work – your customers will appreciate the effort you put into providing them with a rich and informative shopping experience.